Course Descriptions - Marketing


MKT223 Marketing (3-0-3)

This course emphasizes the role of marketing in organizations. Topics include: developing marketing strategies, ethical behavior and social responsibility, the marketing environment, understanding consumer behavior, global marketing, developing and managing products, services, and brands, pricing, promotion, using digital marketing, and personal selling.

MKT224 Disney Marketing You (3-0-3)

The Disney College Program Marketing You Course uses directed discussion and cooperative learning experiences to both define a personal brand for career marketing and to fcus students who do not have a clear career objectives. This course is designed to maximize the Disney College program Internship experience as well as all prior/ subsequent work experience, utilizing transferable skills, including communication, customer service, problem solving, conflict resolution, decision-making, self-management, and creative thinking. Key elements of the course include a marketing plan that allows a student to develop a personal brand, 30-second comercial, resume, and networking strategy.


Last Updated: 08/21/19 08:31pm ET