David Regan White, Director of Marketing and Public Relations for SUNY Schenectady, accepts the prestigious Gold Paragon Award.
The National Council for Marketing & Public Relations recently presented SUNY Schenectady with the prestigious Gold Paragon Award for Television Video/Ad (30 second TV commercial) during the organization’s national conference in San Antonio, Texas.
The Paragon Awards recognize outstanding achievement in design and communication at community and technical colleges. It’s the only national competition of its kind that honors excellence exclusively among marketing and public relations professionals at two-year colleges. This year’s awards program drew a total of 1,939 entries from 262 colleges across the country.
The television ad, part of a series of three that began airing in July 2018, focused on one of the College’s key attributes: empowerment. It features an “empowering your next step” theme, with footage of students and faculty representing academic programs from the College’s Culinary Arts, Music, Biotechnology, Aviation Science, and Early Childhood.
“The rebranding of the College has been tremendously successful,” said Dr. Steady Moono, College President. “This was the first of our videos to be on brand and it has been extremely well-received by members of the public and the College community.”
David Regan White, Director of Marketing and Public Relations, worked with Upside Collective, a nationally-recognized creative firm offering strategy, design, development and video services, located in downtown Albany, who developed the concept and produced the video. “This was truly a team effort across the College with students and faculty appearing in the video and representing the institution,” White said. “We were pleased to work with Upside and are thrilled about this national recognition.”
In addition to the Gold Paragon Award, the College also earned a Bronze Paragon Award in the Print Ad Series category for advertisements that featured students and faculty.